Creative Communication: Taking the next step, Phoenix, AZ

"Taking your employee communications from boringly blah corporate-speak to something employees want to read is easy. Just spend some time with Steve Crescenzo. You'll get so many ideas you'll be eager to get back to work and put them into action. (And your employees will be glad you did.)"

Colleen Hawk
Communications Consultant, APS
Member, Phoenix IABC

Let Steve Crescenzo show you how the top communicators in the world are taking the “corporate” out of corporate communications and replacing it with “Creative” ... at a recession-friendly price that's half of what most full day seminars cost!

Face it: The old way of doing “corporate” communication just doesn’t work anymore.

Social media, multimedia, Web 2.0 (and 3.0!), changing demographics, shifting corporate cultures, global communication challenges, information overload . . . all of these things are driving a massive shift in how organizations must communicate to their most important audiences.

We need to take the “corporate” out of corporate communications and replace it with creative.

We need to change the way we communicate. We need to tell better stories, write in a different style, use multimedia tools, adapt social media channels to our companies, help our executives be better communicators, shake things up in our organizations . . . and once again tap into our creative sides that have been dormant for far too long.

In short, it’s all about the content. We need better content if we’re going to catch and hold the attention of our audiences.

In this brand-new, one-day seminar, popular workshop leader Steve Crescenzo will share dozens of case studies from companies that are using their various online and print communication tools to reach, engage, entertain, educate, and motivate their audiences.

These communicators are breaking all the the old rules, and having great success doing it.

In this fun, information-packed seminar loaded with fresh content, Steve Crescenzo will show you:

• The ten things social media can do for you, your organization . . . and your career!

• How to start using multimedia tools, such as podcasts and video, right now—without blowing your budget.

• Five things you can do to turn your intranets and web sites from electronic wastelands to powerhouse communication tools;

• How to revamp your print vehicles—and turn them into the powerhouse communication vehicles they need to be

• How to get management buy-in for doing things a different way

• How to use the new tools to change your organization’s culture

• How to write creatively for all your communication vehicles—including your multimedia channels and your social media tools;

• How to use the latest online tools to link your internal and external audiences . . . so that every one is hearing—and passing on—the same crucial messages;

• How to use creative communication to drive your employee engagement numbers through the roof;

• How to turn regular employees into storytellers . . . and use them to motivate their colleagues;

• How to coach your leaders, and help them understand that social media tools are more than just new channels . . . that they represent a whole new way to communicate to employees;

• How to help your executives change their tone, style and content so that it fits into the social media world.

• How to shift gears yourself when you’re writing for blogs, podcasts, video, and online message boards;

• How to take existing “corporate copy” and turn it into words that will work in the social media space;

• How to write fun, informative “scripts” for audio and video content—even if you have never shot a video or produced a podcast in your entire life!

• And much, much more.

Crescenzo Communications has blocked a limited number of rooms at the Cottonwoods Scottsdale Resort & Suites for this event.  The special rate of $169 a night includes a free continental breakfast and an automatic upgrade to a Tucson Suite! 

Make your room reservations no later than February 21st by contacting Travel Evolution at 866-560-1064 or via email crescenzophx@travevolution.com.